Daya Thayan announced a multi-million pound deal to buy and refurbish the former Suffolk County Council-owned Clapham House as the firm’s new headquarters, committing the company’s future to the town.
But he said: “Easing traffic congestion by building a new crossing will make Lowestoft a much better place for everyone to do business.
“It will give a significant lift to our hopes of building a bright future for the town through much needed regeneration.”
Mr Thayan said the move into Clapham House in the town centre next summer would see the number of head office staff progressively rise to more than 100 – compared to a headcount of 47 at the company’s present HQ in School Road.
However, he said attracting new staff to Lowestoft would become much easier without the present traffic delays.
“We recently lost one member of our head office team who said she was fed up with the delays travelling to and from work,” he said.
“And at our new headquarters, a third crossing would save valuable time for senior staff who have to travel on a regular basis between head office and homes in Suffolk and Essex.”
He said impressions were also important in attracting new business and Lowestoft had unfortunately suffered from a reputation for traffic hold-ups for years.